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Interview
The AI Era: What Is the Role of the Human Marketer? A Conversation with Appier's Two Directors
In the past, a game marketer’s job was akin to repetitive, manual labor: planning and creating ad assets from scratch, setting them up individually across every media channel, and monitoring performance.
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News
Netmarble's New Title 'Evilbane' Enhances Quality Through User Communication
Evilbane official image ©NetmarbleEvilbane, a new PC and console co-op action game currently in development at Netmarble, is refining its quality by engaging in two-way communication with users from the early stages of development.