Global esports corporation, Gen.G Esports announced their partnership with energy drink, Monster Energy. The two companies will collaborate through this partnership to help the players' performance and hold various online and offline events such as fan meets, promotions, etc. Through this, they will try to expand the communications with the esports fans and enhance the brand values.

Arnold Hur, Gen.G Esports COO, said, "It's an honor to collaborate with Monster Energy. As much as content in esports and gaming communities is important, we're looking forward to create innovative content series with the number one energy drink brand, Monster Energy."

Monster Energy Korea executive Song Se-joong said, "I have high expectations as we've established a partnership with an esports team for the first time in Korea. We'll be actively communicating with the esports industry and hold events targeting the MZ generation."

The Gen.G League of Legends team will feature the Monster Energy logo patch on their right sleeve during the 2021 LCK Summer season.