The Chinese subsidiary of NEXUS presented its "Korean Market Expansion Strategy for Chinese Games" at the "Game Global Expansion Asia-Pacific Summit" during the 2026 Global Game Industry CEO Conference (GGIC), held in Guangzhou, China, on October 22. The event was hosted by Shunfeng Chuhai (顺风出海). During the presentation, NEXUS covered the Korean mobile gaming market, barriers to entry, ways to utilize ONEstore, and case studies of Chinese games operating in Korea.
Korea remains a primary target market for Chinese game developers. According to the "January–June 2026 China Game Industry Report" released on July 30 by the Game Publishing Committee of the China Audio-Video and Digital Publishing Association (CADPA), Korea accounted for 7.48% of overseas revenue generated by self-developed Chinese mobile games. In the same report, the United States accounted for 32.31% and Japan for 14.05%, with the report identifying these three countries as key target markets.
In the first half of the year, domestic game market revenue in China reached 188.45 billion yuan (approx. 37.3835 trillion won), up 12.17% year-over-year. Domestic sales of self-developed Chinese games rose 16.31% to 163.356 billion yuan (approx. 32.4055 trillion won), while overseas sales surged 30.22% over the same period to $12.372 billion (approx. 16.3868 trillion won). Even among self-developed games, the growth rate of overseas sales outpaced domestic growth.
ONEstore's support structure is divided into three stages: testing, pre-registration, and post-launch operations. Prior to release, games are evaluated in advance through the "Beta Game Zone." During the pre-registration stage, developers can leverage ONEstore's user base, with push notifications dispatched to pre-registered users upon release. After launch, ONEstore provides featured placement on main screens and game-specific promotions. ONEstore stated that this support package is provided alongside policies aimed at easing commission fee burdens.
ONEstore explained that its mini-game service, "ONEplay," enables users to play over 120 titles—such as "Gladiator Idle"—directly within the ONEstore app without installing them. In September, Neptune supplied a total of 18 titles to ONEplay, including six H5 "Infinite" series games such as "Infinite Stairs" and 12 casual games.
ONEstore has also expanded its rewards and payment options. "ONEdia," introduced on October 14, can be earned by completing ad missions in the "Free Offerwall" and redeemed alongside discount coupons during app and game purchases. Starting early next month, ONEstore plans to extend ONEdia rewards to "ONEquest," a program where players complete milestone missions after downloading a game. Meanwhile, the web-based item store "ONEshop" allows users to log in with their ONEstore account to buy in-game items via web browser, enabling purchases on platforms like iPhone or PC where the app cannot be installed.
