CHZZK, in partnership with Riot Games, is expanding online and offline fan cheering experiences for national team matches in League of Legends (LoL) at the 2026 Aichi-Nagoya Asian Games. The platform will offer rewards for watching broadcasts for 30 minutes or longer and hold a finals viewing party on October 2.
Following official tournament broadcasts and original content production, CHZZK is broadening the scope of esports collaboration between the two companies through a national team cheering campaign. Users who watch Asian Games LoL matches on CHZZK for 30 minutes or longer can receive in-game Drops items through a raffle. This promotion marks the first time 'Drops' are provided via account linking between CHZZK and Riot Games.
For the first time, direct links to CHZZK's Asian Games broadcasts will be featured inside the LoL client. The initiative aims to connect playing and watching games, enabling players to seamlessly transition from gameplay to live national team broadcasts.
Offline events will also take place. On October 2, Riot Games will host the 'Asian Games Finals LoL PARK Viewing Party with CHZZK' at CHZZK LoL PARK, with CHZZK participating in the event. The gathering is designed for approximately 600 to 800 fans to watch and cheer for the national team's finals match in a shared space.
The venue will be styled around Riot Games' national team cheering campaign, 'WARRIORS'. It will feature programs such as custom Asian Games spatial branding, photo zones, halftime events, and onsite merchandise.
Throughout this year, CHZZK has been extending its major esports broadcasts into offline experiences. It hosted the 'CSI Expedition' in Wonju tied to 'Road to MSI', held the 'TFT CHZZK Influencer Match' at The Hyundai Seoul, and showcased the 'CHZZK Cheerful Art Contest' at the LCK Finals.
Geon-beom Joo, Entertainment Lead at Naver, said, “Since partnering with Riot Games, Naver has gone beyond streaming major official esports tournaments on CHZZK to deliver diverse original content and online/offline events.” He added, “We will continue to expand our scope of collaboration based on CHZZK's unique streaming and community experience, creating new esports experiences that seamlessly bridge watching, playing, and fan participation.”
