T1's 'Faker' Lee Sang-hyeok has won the 2026 Brand Customer Loyalty Grand Prize in the e-sports (LoL) category.

On the 30th, the Korea Consumer Forum announced the winners of the '2026 Brand Customer Loyalty Grand Prize' in the personality and culture categories. The list of honorees includes prominent figures from various fields, such as director Jang Hang-jun, who is considered one of the most influential people today, short-track speed skater Choi Min-jeong, entertainer Yoo Jae-suk, and actors Lee Sung-min and Park Ji-hoon.

'Faker' Lee Sang-hyeok took home the e-sports (LoL) Grand Prize again this year, marking his fourth consecutive win. In other e-sports categories, Kim Jong-myeong of T1 was awarded for PUBG, and Ryu Je-hong was selected for Overwatch.

The 2026 Brand Customer Loyalty Grand Prize ceremony will be broadcast live today at 2:10 PM via the Korea Consumer Forum's official YouTube channel. T1's 'Faker' will not be attending the event due to a match scheduled for tomorrow.