Collecting keyword data, Blue Planet Aquarium in the UK analyzed Google searches for every villager, furnishing, houseware and clothing item in Animal Crossing: New Horizons to find out the most (and least) popular villagers among players, most-sought after items, and to understand how players spend time in-game.
In addition to pumpkins being added to New Horizons, the most recent Animal Crossing patch brings new eye colors, new Halloween costumes at Able Sisters, and a book of DIY pumpkin-themed ideas for those having trouble deciding where to start. An event will also be taking place on Halloween in-game.
