Latest
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Interview
Gen.G Ruler: "We’re trying our best to jump back but I’m not sure if this Spring was a good experience or not. I just don’t want to experience this ever."
Making his debut on 2016, Park “Ruler” Jae-hyuk is now known as one of the best bottom laner in the current LoL scene. He started from the Challengers Korea (CK) and experienced numerous
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Feature
IGEC Panel Highlight: The Esports Conundrum: Building an Authentic Brand When Everyone's Doing the Same Thing
It takes a lot to stand out amongst the crowd of pro gamers and esports hopefuls -- especially with so much white noise enveloping our industry's social media landscape. This analysis will break down what it takes to build a unique, successful brand and encourage loyal audiences when so many people and organizations are aiming for the same success. Learn how to combat low engagement and PR disasters in this practical panel of gaming community experts. At the 2019 Inven Global Esports Conference [IGEC 2019], a panel of experts will shed light onto how making a name for yourself through social media is more difficult than it seems, how different esports organizations approach branding differently and how the gaming landscape has its' own unique challenges.