The opening ceremony of BlizzCon 2018 was filled with anticipation and highly awaited news about some of Blizzard's biggest IP's. However, the very first reveal wasn't a video game at all.
It was a cereal brand!
Showing off a partnership with Kellog's, The Pre-ceremony desk took out a bowl of green and yellow cereal that, if you had to make a comparison, looked less like cheerios and more like apple jacks.
"This is a real cereal!"
The hosts had to make it clear that this wasn't a joke and the cereal is very much a real breakfast product that will be available for purchase this year. Overwatch has already proven to be a cultural phenomenon that and this, in a weird way, a not too surprising next step.
More info on this product as it is revealed.
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