Take-Two CEO addresses GTA 6 monetisation and management criticism at shareholder meeting

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Take-Two Interactive has confirmed that Grand Theft Auto 6 (GTA 6) will launch as a single player title with no recurrent consumer spending attached.

 

The confirmation came at the publisher's annual stockholders meeting, where Strauss Zelnick, Chairman and CEO of Take-Two Interactive, answered a shareholder question asking what plans were in place for recurrent consumer spending in Rockstar Games' upcoming title.

 

"We're launching GTA 6 as a single player experience on two major platforms, and therefore there's no recurrent consumer spending anticipated with regard to this launch," Zelnick said.

 

Recurrent consumer spending, often shortened to RCS, refers to the money players spend on a game after the initial purchase, including virtual currency, microtransactions and add-on content. It is one of Take-Two's largest revenue streams, and much of it comes from GTA Online, the multiplayer mode attached to Grand Theft Auto 5 (GTA 5).

 

Zelnick said GTA Online continues to be "a robust business" for the company and that Take-Two will keep supporting it. He also defended the commercial case for a single player release, pointing out that GTA 5 launched in 2013, has remained a top five selling title for 13 years and has sold in roughly 230m units.

 

On a separate question about international markets, Zelnick said GTA 6 will be localised in 13 languages at launch, which he described as typical for the company's releases. That includes Spanish and Portuguese alongside all major European languages. He added that Take-Two tailors its marketing locally through regional offices and partnerships, but said any detail on GTA 6 marketing would come from Rockstar Games rather than the publisher.

 

Zelnick responds to shareholder criticism

 

Zelnick also read out a question asking whether the board still believed the current management team was the right group to lead Take-Two, citing years of delays, missed expectations and continued reliance on a small number of franchises.

 

 

"Our board is exceedingly diligent and rigorous and demands high performance from all of our executives, and in the event that the management team did not perform, of course the board would replace that team," Zelnick said, before taking issue with how the question was framed.

 

He said that when the current management team arrived in March 2007, Take-Two's share price was $17 (~£12.60), annual revenue was under $1bn (~£740m), the company was under investigation by at least four government entities and GTA was its only major franchise. Since then, Zelnick said, Take-Two has launched more than 11 franchises that have each sold over five million units with a single release, and its share price has risen around 1,200%, against 440% for the S&P 500 and 980% for the Nasdaq over the same period. Take-Two has guided for revenue of between $8bn and $8.2bn (~£5.92bn and ~£6.07bn) for the current fiscal year.

 

Asked about the cadence of PC launches, Zelnick said Take-Two generally aims to release on any platform with a meaningful audience, and that PC is becoming "more and more important" to the company over time. No PC version of GTA 6 has been announced.

 

GTA 6 is scheduled to launch on November 19th for PlayStation 5 and Xbox Series X|S, after being pushed back from an original autumn 2025 window and then from May 26th 2026.

John Popko

John Popko

I write. I rap. I run. That’s pretty much it.

john@invenglobal.com