You might be wondering, why Hyundai Motor? To be honest, I didn't expect to see this when I came to the Busan Mobility Show for a visit (and a bit of fun).
The '2026 Busan Mobility Show,' which opened to the general public today (the 27th), features a variety of mobility companies. Among them, one booth stood out and caught the eyes of gamers: the Hyundai Motor (Hyundai) booth. It seems Hyundai's strategy to leave a lasting impression on visitors hit the mark perfectly.
Hyundai didn't just display vehicles; they teamed up with 'Pokémon' to decorate their booth. Gamers couldn't just walk past that! Pikachu and Eevee greeted visitors throughout the booth, and on-site events featuring Poké Balls made it clear that this was a collaboration. With the 'All-New Avante' making its public debut, the booth captured the attention of not only the younger generation but also families.
I certainly didn't expect to run into Pokémon at this event. With a wide variety of collaboration merchandise available, the booth was packed with families. They even made a bold statement by displaying an Ioniq 9 wrapped in a Pokémon theme at the outdoor driving center, not just inside the exhibition hall.
Now, let's take a look at the vibrant energy of the Hyundai Motor booth through these photos.
Originally written in Korean, this article was translated with AI assistance and edited by a native English-speaking editor. Every translation is reviewed by our editorial team before publication.
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