Nexon's Kartrider Rush+ Launches Unique Collaboration with hy

May 31, 2026

Source: Nexon

카트라이더 러쉬+ Kart Rider Rush+ — Kartrider Rush+ x hy Image ©Nexon

Nexon announced on the 1st that it has launched a collaboration update for its mobile racing game, Kartrider Rush+, with the leading probiotics company hy.

This update introduces a variety of new collaboration items themed after hy's signature products, such as Yakult, Will, and Haruyachae. The new legendary item kart 'Yakult Please' and the new pet 'Yaku' have been unveiled, with the legendary speed kart 'Coco' scheduled for official release on June 19.

Players can also enjoy a range of visual items, including the friendly 'hy Fresh Manager' costume, five types of balloons featuring popular product lineups, the 'Super 100 Strawberry Aura,' and the 'Yakult-Eating Bazzi License Plate.

A variety of events have been prepared to celebrate the collaboration. First, through June 21, the first 25k new users who participate in the 'Bazzi Delivers Yakult' event via the NexonPlay app and complete a ranked match will immediately receive 1k NexonPlay points.

A benefit coupon containing a timed 'hy Fresh Manager' costume and 70k K-Coins will be provided to the first 100k participants. Additionally, 100 users who redeem the coupon will be selected via a raffle to receive a 30-pack of Yakult probiotics.

In-game login and mission events will also continue. By July 22, players can exchange pieces earned from completing specific missions for a permanent 'Fresh Manager' hair and costume. Furthermore, cumulative login days and playtime will reward players with the permanent 'Yakult-Eating Bazzi License Plate' and 'Super 100 Strawberry Aura,' while mission-earned pieces offer the chance to obtain the 'Super 100 Strawberry Headpiece' and 'Yakult Tumbler Back Ornament.

Offline and community events are also drawing attention. Customers who purchase the limited-edition 'Collaboration Yakult 1971 Series' set from the hy Naver Brand Store by June 30 will receive a coupon pack that includes a pre-launch trial for the 'Coco' kart and various in-game items.

Additionally, an event running through July 12 invites players to upload a screenshot to Instagram featuring at least three in-game collaboration items for a chance to win 50k Naver Pay points or a Yakult insulated lunch bag. More details about the Kartrider Rush+ and hy collaboration update can be found on the official website.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]