Opening the Way for K-Game Exports! PlayX4 B2B Consultation Meeting to be Held on the 21st

K-게임 수출길 연다! 플레이엑스포 B2B 상담회 21일 개최

'2026 PlayX4' will hold an 'Export Consultation Meeting' for two days from May 21 to 22 at the B2B Hall, Hall 5A, KINTEX Exhibition Center 1. This event is expected to function as a key business hub where excellent domestic game companies can cross the threshold of overseas markets and expand their contact points with global investors.

This year, PlayX4's B2B Hall has made great efforts to achieve both scale and substance. A total of 500 domestic and international developers and buyers have confirmed their participation, and an online-offline hybrid business matching system has been introduced to overcome physical limitations. The structure allows not only buyers visiting the site in person but also global publishers based overseas to meet with domestic developers in real time. 📊"Beyond simple meetings to a platform for collaboration"... New networking and Indie Awards In addition to the online-offline hybrid business matching, the Indie Awards are also scheduled to take place. The most significant feature of this year's event is the substantial strengthening of mechanisms to build 'sustainable partnerships' beyond simple business meetings. To this end, the organizers have newly established a 'Networking Program' and an 'Indie Award.' The newly introduced Networking Program provides an opportunity for both B2B and B2C participants to interact freely, moving away from rigid consultation spaces. The aim is to maximize 'serendipitous business opportunities,' such as sharing information among participants and discovering unexpected collaboration partners. In addition, a variety of events have been prepared, including voting and announcements for the 'Indie Award' and a lucky draw, to boost the morale of small and indie game companies and widely promote their excellent content. In particular, through the private-sector cooperation partnership introduced this time, participating companies are expected to receive more generous support benefits and marketing assistance than before. 📈Advanced Support Measures: From FGT to Investment Consultations Linked with KOTRA FGT is provided, and consultation sessions with KOTRA are also arranged. Practical support programs for participating companies also stand out. The most noteworthy is the 'Focused User Test (FGT).' The FGT, conducted over four days for approximately 40 selected games, is a valuable opportunity to directly collect feedback from actual users visiting the PlayXpo venue. It creates a virtuous cycle where developers verify the marketability of their games before official release, and users participate in the development process by experiencing unreleased new titles in advance. Sessions designed to strengthen investment attraction capabilities are also being prepared. Twenty developers will be selected to receive professional consulting, and assistance will be provided to secure actual investment commitments through IR presentations and Q&A sessions with investors. All of these processes are open to any visitor to the export consultation hall, making it a valuable opportunity for experts seeking to grasp industry trends. In addition, the 'Online Consultation with Overseas Investors,' operated in close cooperation with the Korea Trade-Investment Promotion Agency (KOTRA), is set to provide practical guidelines to small and medium-sized game companies eager to expand their overseas markets. By leveraging the capabilities of KOTRA, which possesses a global network, it is possible to engage in in-depth conversations with buyers from various regions, including North America, Europe, and Southeast Asia. 🌏Exchange with global game shows, and a stage for future talents An area featuring approximately 40 major projects is also scheduled to open. ©PlayX4

This year's PlayXpo features booths from world-renowned global game shows such as the Tokyo Game Show (TGS) and ChinaJoy, and promising overseas developers participate directly to collaborate with domestic companies. This reflects the determination to go beyond simply allowing domestic game companies to expand overseas and to create a platform for the global game ecosystem to interact with the Korean market as its center.

On the weekend, game clubs from the Seoul metropolitan area, who are the future leaders of the game industry, will take over the baton. In this section, where approximately 40 projects are on display, visitors can catch a glimpse of the fresh ideas and passion of student developers. In particular, a separate IR pitching session has been arranged for them, and it is expected to serve as a channel for major game companies and investors to discover promising 'future star developers' in advance.

Meanwhile, detailed information regarding participation in the 2026 PlayXpo B2B and specific programs can be found on the official PlayXpo website.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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