Sony has begun its marketing push for GTA6 in earnest, fueling speculation that the game's third trailer is imminent.

Sony Interactive Entertainment (SIE) has begun sending out marketing emails ahead of the upcoming release of GTA6. The emails include the message, 'Prepare for the launch of GTA6 on November 19, 2026, by getting a PS5.' As the content suggests, these were sent to users who have added GTA6 to their wishlists but currently only own a PS4, effectively encouraging them to purchase a PS5 to play the game.

On the 9th, numerous users began sharing these emails on community forums. Analysts suggest this confirms that Sony has officially begun its marketing campaign as a partner to Rockstar Games. Rockstar previously hinted at this partnership by including the phrase 'Captured on PS5' in the second trailer for GTA6, released last year. More recently, Take-Two Interactive CEO Strauss Zelnick neither confirmed nor denied the existence of a marketing partnership when asked during a Bloomberg interview, effectively acknowledging the deal.

GTA6 will launch simultaneously on PS5 and XSX|S. While the PC release date has not yet been confirmed, the PS5 currently leads the XSX|S in both console install base and revenue share. Consequently, it is interpreted that Sony is aiming to boost PS5 adoption by positioning GTA6 as a killer title through sustained marketing efforts.

Expectations are also building for the release of the third trailer. Take-Two is scheduled to announce its fiscal year 2026 earnings on the 21st (local time). Since the second trailer was released about nine days before last year's earnings report, speculation suggests a similar timeline, with a trailer potentially dropping in mid-May, about a week ahead of the announcement. Given that Take-Two has teased a major summer marketing campaign, it is likely they will release the trailer before the start of summer to kick off their promotional efforts.

However, as various speculations and circumstantial evidence continue to circulate, the actual trailer release will likely only be confirmed on the day of, as Rockstar has historically favored surprise announcements without prior notice.