The 'Chainsaw Man Pop-up Store by MAPPA×SMG,' co-hosted by global animation studio MAPPA and SMG Holdings, has opened at AK Plaza Hongdae, a mecca for subculture. The pop-up store will run until Tuesday, May 19.
The 'Chainsaw Man – The Movie: Reze Arc' drew over 3 million viewers in Korea, sparking significant buzz. Building on this momentum, the opening event was attended by the CEOs of animation studio MAPPA, SMG Holdings, and AK Plaza to celebrate the launch. Furthermore, it was announced that this pop-up store is not a one-off event, but the start of a series of ongoing projects utilizing various IPs.
From photo zones decorated with the charming characters of 'Chainsaw Man' to exclusive merchandise available only in Korea! I captured the scene of this heart-fluttering pop-up store on camera.
This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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