CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has signed global esports and gaming organization, T1 Entertainment & Sports (T1), and its star athlete ‘Faker’ (Lee Sang-hyeok), for exclusive sponsorship and endorsement representation.
“CAA Sports has a long history of supporting and growing the careers of iconic athletes and brands. As T1 continues to break records and dominate across the industry as a global leader in esports, we are looking forward to joining forces with the greatest sales organization in the world," said Joe Marsh, CEO, T1 Entertainment & Sports. “We look forward to continuing building upon our blue chip roster of partners and building a long-lasting partnership with CAA Sports."
T1 Entertainment & Sports is an award-winning global esports and gaming organization. Fielding professional rosters in League of Legends (LoL), VALORANT, Dota 2, Super Smash Bros, and Overwatch. T1’s LoL team has won three World Championship, two MSI and ten LCK titles, making it the most successful team of all time. For more information on T1, visit www.t1.gg.com
Pro gamer and esports personality, Faker joined T1 in 2013, helping his team to win three World Championship titles and ten LCK titles. Throughout his almost decade-long career, he has achieved more than any other player leading T1’s League of Legends team. Faker has partnered with brands including Nike, Samsung, BMW, and Red Bull.
“I am excited that T1 will be represented by CAA Sports in various sponsorship endorsements and activities. I hope that the fans are excited about this endeavor, too,” said Faker.
“T1 Entertainment & Sports’ rich portfolio of assets and winning tradition, backed by its young, diverse, and engaged fanbase who passionately follow every move made by the teams and players on its roster, is nothing short of extraordinary,” said Adrian Staiti, President, CAA Sports APAC. “With Faker remaining dominant in his position leading T1’s flagship League of Legends team, T1 is poised to set new records and change the game, making it an optimal marketing platform for brands. We are thrilled to represent T1 and Faker, and look forward to accessing our resources in sports, entertainment, and culture to grow their respective commercial programs and further develop T1 globally.”
The three-time winner of the award for “Best in Property Consulting, Sales, and Client Service” presented by the Sports Business Journal, CAA Sports Property Sales is a pioneer of the esports sponsorship market, having delivered global and regional brand partnerships for client Riot Games’ League of Legends and Valorant. Replicating its U.S. success overseas, CAA Sports, which has completed more than $8 billion in new sponsorship business on behalf of its clients since 2008, has extended its reach and resources across Europe and Asia through complementary acquisitions and the establishment of key offices. CAA Sports most recently opened an office in Singapore, in which Staiti and his team are based, to amplify the agency’s service offerings throughout the APAC region.
CAA Sports is the five-time recipient of the award for “Best in Talent Representation and Management,” presented by the Sports Business Journal, and represents more than 2,000 of the world's best athletes in such sports as baseball, football, hockey, basketball, soccer, combat, and action sports, in addition to coaches, on-air broadcasters, and sports personalities. Beyond traditional athlete representation, CAA Sports provides unique opportunities for clients off the field, in areas including entertainment, licensing, endorsements, speaking, philanthropy, publishing, and video games. CAA Sports also works in the areas of sports properties for sales/sponsorships, broadcast rights, corporate marketing initiatives, and executive search.
CAA is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.
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