The following was sent to Inven Global as a press release.
London, Wednesday 8th April, 2020: Excel Esports, Britain’s top esport organisation is excited to announce it has extended its partnership with the brand leader in gaming and esports peripherals HyperX.
Excel Esports, who competes in the League of Legends European Championship (LEC) as well as the UK League Championship (UKLC), will continue to use HyperX’s award-winning keyboards, mice, mousepads and headsets across the organisation. Excel’s pro players will be equipped with HyperX equipment in a multitude of competitive environments including training, practice matches and tournaments, including the EU Masters which BT Excel is set to compete in later this month.
“We are delighted at the prospect of HyperX continuing with us on our journey to establish Excel as the go-to gaming and Esports organisation in the UK. We see significant value in this partnership in the future, allowing Excel Esports to benefit not only from the highest quality HyperX products but to work in collaboration on tactical and meaningful content and activation ideas within the digital space,” said, Robin McCammon, Chief Commercial Officer, Excel Esports.
Together HyperX and Excel Esports will roll out innovative and authentic activation ideas to highlight in-game performance, showcase HyperX as the undisputed leader in gaming peripherals and bring consumers, fans and their communities deeper into the world of esports.
“Everyone plays better with HyperX and we are excited to continue supporting Excel on their esports journey. As one of the earliest investors in Esports, we have seen many teams rise to global prominence and we see the skill, passion and drive Excel has in order to achieve their goal of victory within League of Legends global and national leagues,” said Vincent Lutz, influencer and content marketing manager, HyperX EMEA.
Storyteller by heart. If something is competitive, I am interested in it.