The following was sent to Inven Global as a press release.

Kia has signed a groundbreaking partnership deal with Rogue's League of Legends European Championship team in Berlin, Germany. Now when they are battling in lanes and the jungle the team will be arriving in futuristic style with Kia’s latest technologically advanced vehicles.

Kia has had a unique relationship with esports in the past. With a huge passion for League of Legends, the carmaker is now a direct partner with Rogue’s top team. In addition, Rogue will leverage their friendship with Grammy-Award-Winning partners Imagine Dragons as well as Steve Aoki and Nicky Romero for some musical talent and dedicated video content around the agreement with Kia

The year-long partnership will be part of the League of Legends European Championship series. The team has plans for videos, Kia-branded events during LEC tournaments, and some surprises along the way.